When we started to explore the Spoorwegmuseum we instantly found out that it is not just an ordinary Museum. For everyone that has already been there, it’s obvious that it is a combination of a Museum and a theme park. So in this video we've made a mix between history and contemporary fantasy
When entering the museum the first thing you see is a large stacks of old suitcases. A suitcase is a symbol for travel and a container of mystery. You will never truly know what's in there, but we tried to visualize what the inside of a railroad museum suitcase would look like. Since the Spoorwegmuseum is a theme park on one hand and a historical railway station on the other, there was no doubt about which way to go: A Rube Goldberg Machine (chain reaction) to tell their story. Inspired by all the elements and trains we saw at the museum, we decided to design a machine that would tell two stories. Firstly, the flow of the chain reaction resembles the theme park rides. Secondly, the items that are used tell a story about train travel over several decades. Together visualising the vibe and feel of the museum. To conclude, these two stories reveal a typography of what the museum really is: the nicest railway station in the land.
Client: Spoorwegmuseum Utrecht
Concept & production: United Enterprise
Camera: Ward Brandsma
Music & sound design: Elephant Ears
Special thanks: Marleen and Josephine, Mike van Creij