Merger Chain reaction

For raising awareness for their merger Techniek Talent asked us to translate this happening to short video. A Rube Goldberg (Chain reaction) seemed a perfect shape for telling this story. We managed to involve a lot of facets of their working-area and closed it off with the changing of the company name. Although these ‘Rubegoldbergs’ look pretty accessible and easy to produce, nothing Could Be Further From The Truth. They are difficult, frustrating and time consuming… So maybe this Rube Goldberg does not only match the merger in Form but also in practice too.


Client: Platform Talent Voor Technologie
Concept & production: United Enterprise
Sound design: United Enterprise

Special thanks: Ton, Eva, Joëlle

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